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YouTube Strategy

CREATIVE DIRECTOR

I lead YouTube strategy for multiple clients in the business, corporate, finance, and self-improvement space.

My work spans the full content lifecycle—channel branding, client management, weekly strategy calls, cross-functional coordination, research and ideation for every video, scripting, production QA, post-publication optimization, and analytics reporting. I also manage and mentor a pod of team members to ensure smooth execution and scalable results.

Notable Clients: 

  • Dan Martell 

  • Leila Hormozi

  • Codie Sanchez 

  • Natalie Dawson 

  • Brandon Dawson 

  • The Burnouts Podcast with Phoebe Gates

  • The WHOOP Podcast 

  • Sandeep Swadia (theMITMonk)

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