Strategy, Research, Data Visualization
In assessing the current brand positioning, a compelling narrative emerges as Wicked Tuna finds itself at an exciting crossroads. Being net-new in the frozen food market, they needed to chart a course with no previous presence in the food industry and no historical examples to reference. (AKA “Deadliest Catch” branded crab)
We crafted a Go To Market marketing strategy to expand the brand beyond television and broaden the possibilities for success in multiple markets; ultimately becoming an exemplary lifestyle brand.
Data Visualization - Hannah Lafontaine
Strategy - Hannah Lafontaine and Dr. Christopher Nocera
Data Science - Dr. Christopher Nocera